Marketing Director                         MJ Media Limited

MJ Media Specialize in the marketing of prestigious high value villas in the Costa Del Sol, Southern Spain. The potential buyers were typically high value individuals with a desire to add to their portfolio of overseas properties.

 

Managing a small team of staff my role was to target agencies dealing specifically with this potential customer base and potential clients directly. This was achieved via highly targeted Direct Marketing activities bespoke to each potential client individually. There was also a small element of above the line advertising.

 

The creative agencies involved were an intrinsic albeit external part of our small team. As such part of my remit was to develop and monitor an extremely close relationship with such agencies.

  

Managing Director                         DBM Direct Ltd

As a founder member of this company I formed the growth and investment strategies that developed DBM Direct Limited into a significant player within the UK Database Management and Direct Marketing environment. DBM ‘s  turning over was in excess of £3.5m per annum with a full time staff base of 25 and part time 30.

 

My responsibilities while employed at DBM Direct Limited included the following activities:

 

• Management of key clients
• Generation of new business
• Account management staff training
• Senior staff recruitment and management
• Budget allocation, implementation and monitoring
• Developing and maintaining a close working relationship with the Royal Mail
• Day to day management of growing company

 

 

Although on face value my working experience has been on the supplier side, I became an external member of a number of client’s marketing departments. This involved working closely with them to manage budgets, develop strategies and working with external agencies outside DBM Direct’s involvement. As such I am equally able to work in the client or suppler environment

 

I have accumulated a clear understanding and knowledge of most aspects of Database Management and Direct marketing. This understanding extends to both the conceptual/strategy environment and the practical execution of the various processes.  This coupled with my experience in the management of staff and the generation of new business, I feel will make me a valuable member of a wide variety of Direct Marketing teams.

 

My in-depth knowledge and understanding of DM processes enabled me to personally acquire and maintain a wide range of clients some of which include:

 

Client	Activities	Period
Vision Express Ltd	Database Management and screening/cleaning Integration with clients internal relational database Direct Mailing strategy development and fulfillment Daily store updates Branch profiling and mapping Liaising with creative agency on client’s behalf Print sourcing Liaising with creative agency on client’s behalf	6 Years
PC World	Database cleaning/screening Customer profiling Branch potential profiling. Direct Mailing Print sourcing Liaising with creative agency on client’s behalf	2 years
Jewson Limited	Database Management and screening/cleaning Integration with clients relational and hierarchical database Direct Mailing strategy development and fulfillment Door drop management List purchasing Branch profiling Development of “total universe” of prospects Print sourcing Liaising with creative agency on client’s behalf	6 years
Disneyland Paris	Database Management and screening/cleaning List purchasing/rental Mailing analysis Direct Mailing strategy development and fulfillment Print sourcing Liaising with creative agency on client’s behalf	4 years
Platform Building Materials	Database Management and screening/cleaning Direct Mailing strategy development and fulfillment List purchasing/rental Branch profiling Development of “total universe” of prospects Print sourcing Liaising with creative agency on client’s behalf	2 years
Graham Limited	Database Management/cleaning Direct Mailing strategy development and fulfillment List purchasing/rental Branch profiling Development of “total universe” of prospects Print sourcing Liaising with creative agency on client’s behalf	6 years