David Wye Curriculum Vitae


 

Personal Attributes

 

  • Enthusiastic communicator with clear and precise verbal and written skills
  • Personally motivated and keen to succeed
  • Quick to assess any situation and establish relevant issues
  • Active family man with close circle of friends
  • Proud father

 

Experience

  • Hands on management of over 6,000 successful Direct Marketing campaigns from data sourcing, print production, personalisation, fulfilment to the interpretation of response analysis.
  • Extensive database management list sourcing and data protection experience
  • Strong sales background consistently responsible for average of £1.5M turnover annually
  • Print buying and press passing skills
  • Experienced and approachable people manager.
  • Good contacts within the industry spanning all areas.
  • Online integration and e-shot management
  • Door drop and off the page advertising experience

 

Achievements

 

  • Managing growth of mailing company from £1M to £3.5M t/o in three years.
  • Developed successful strategies for ongoing client recruitment and retention.
  • Reduced internal staff turnover to well below industry standard levels.
  • Recruited on many occasions by Royal Mail to provide presentations to key customers re effective DM strategies.

 

Relevant Career History -

 

DM Career History Freelance

  • Nov 08 Feb 09           Sales and Account management CQS Ltd - Coventry

Direct marketing sales and account management
 

  • Feb 08 – Sep 08        Sales and Account management C2 Marketing Ltd - Coventry

Direct Marketing account management and new business development
 

  • May 08 – Aug 08        Marketing/Sales consultancy All About Law - Coventry

Marketing and sales strategy development for web based new business start up.
 

  • Jan 08 – May 08         Sales and Marketing support Faveo Ltd - Tamworth

Marketing and sales strategy development for Strapless backless Bra manufacturer.
 

  • Sep 06- Nov 07                      Sales and Account Director– Capture 200 -Coventry

Senior account management and staff training, new business recruitment and company strategy planning/implementation.

 

DM Career History full time

  • April 04- June 06       Marketing Director                   MJ Media – Gibraltar

Managing prospect recruitment and subsequent DM campaigns for busy property development organisation.
 

  • Nov 91- March 04      Account Manager to MD         DBM Direct Ltd – Coventry

From account manager to Sales Director to Managing Director covering all aspects of Direct Marketing, Database Management/Analysis, Creative Agency Management and Print buying in growing service provider to both B2B and consumer orientated companies.
 

  • June 89 – Oct 91       Sales Manager                        Anadata – Coventry
    Responsible for the sales of data management and order processing systems (hardware and software) to the Direct Marketing and Mail Order business environment.

Education and qualifications

 

  • Ernesford Grange School - Coventry

6 “O” levels

  • Coventry University

HTC and NTC in electronic Engineering

Hobbies

  • Enthusiastic father and parent
  • Semi professional Musician
  • Active sportsman and gym member